How to Get Bookkeeping Clients
The good news is that effectively promoting your business can be as simple as focusing on these five steps that work for both bookkeeping firms and freelancers. You can take this exam from anywhere, as long as you have a reliable internet connection. Becoming a certified bookkeeper enhances your credibility and increases your earning potential. Mostly every business could find value in having someone look after their financial books and records. Pay attention to the job description to identify which jobs are remote bookkeeping jobs and which are in-house. If you’re looking for a cloud-based bookkeeping software that doesn’t require hours of training, try FreshBooks.
- The profit and loss statement shows your business’s bottom line and operating expenses.
- It’s not about passing out business cards, giving your elevator sales pitch, or connecting with dozens of people on LinkedIn with no real connection.
- Social media isn’t just a place to reconnect with old high school friends and share photos of your summer wedding.
- Each of these features makes your life as a freelancer a heck of a lot easier.
Deciding what to charge your clients is often a difficult process. You will want to do your research before pricing your services, and you will also want to maintain some level of flexibility to adjust your rates in the future. Once you’ve settled on a business How do bookkeepers get clients name, you’ll need to register your business in the state in which you will do business. They probably aren’t, because they are likely up to their eyeballs. You don’t want to do it so much that you’re annoying, but enough that they don’t forget you.
Final thoughts on how to get bookkeeping clients
Networking allows you to meet people face-to-face and establish a genuine connection that goes beyond digital interactions. It enables you to build successful client relationships while increasing the chances of earning referrals from colleagues, partners, and other bookkeeping professionals. Google My Business is Google’s native platform designed specifically for improving the visibility of businesses and organizations in local searches. You can create and manage a business listing for free, and it will appear when users search for a bookkeeping service in their vicinity. By bringing together these two components, you can build a unique voice for your marketing strategy.
If you’re struggling to find paying clients, consider discounting your services or bartering until you gain more experience. Social media platforms aren’t the https://www.bookstime.com/blog/know-the-basics-accounting-versus-bookkeeping only places potential clients look for you online. Part of getting bookkeeping clients is effectively expanding and enhancing your presence across the web.
Don’t Let Bookkeeping Leads Get Away
The struggle to find prospective customers isn’t unique to bookkeeping—all small business professionals in the service industry will go through this at some stage in their career. This also means that all professionals will likely understand the value of a referral. Building relationships with local businesses and local professionals in similar or complementary industries will open you up to an even wider avenue of opportunity.
You can also target clients through direct newsletter advertising where you’ll deliver content about your services to the email inbox of potential clients. Aside from investing in your skills as a freelancer, you can also get more bookkeeping opportunities by learning how to advertise on the right platforms. Our 9-step guide to attracting better clients shows that you can advertise through Google’s Display network, which will present your ads in websites, videos, and apps. Aside from investing in a QuickBooks certification, you may also want to invest in certifications that can help you specialize in certain bookkeeping niches. Pursuing a specialization can set you apart from other freelance bookkeepers and even make you more in demand among clients in your chosen industry. There’s always a market for bookkeepers, especially when it comes time to file tax returns in mid-April.